HEALTH COMMUNICATIONS
HEALTH
COMMUNICATION
PLAN
Accurate and well-developed health communication can facilitate how internal and external stakeholders will adhere to necessary behavior change recommendation during a severe flu crisis
IDENTIFY & UNDERSTAND THE TARGET AUDIENCE
Understand the population served by our health system (class, age, risk, communication style)
DEVELOP THE RIGHT MESSAGES & TOPICS
Convey messages that are appropriate and fit the context of the crisis using CDC and WHO guidance documents
DEVELOP TOOLS & RESOURCES
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Includes online community, posters, fact sheets, printable signage for clinician offices, protocols
IDENTIFY THE RIGHT CHANNELS APPROPRIATE FOR TARGE AUDIENCE
Important when not everyone has the same access to communications technology (e.g., limited access to digital communications)
DETERMINE FREQUENCY OF COMMUNICATIONS
Necessary to convey sufficient information for people to make decisions without information overload
MONITOR MEDIA & ONLINE
COMMUNICATIONS
Understand what questions and knowledge gaps are coming up and strategizing how to actively counter myths and threats